Paid Search & Social Management
Manage Google Ads, Microsoft Ads, and Meta Ads accounts across search, Shopping, Performance Max, Display, LSA, YouTube, and social campaign workflows.
Paid Media & Digital Marketing Operations
Chad Stannard
Paid media leadership for complex, multi-client accounts across Google Ads, Microsoft Ads, and Meta Ads, with careful change control, conversion tracking QA, campaign audits, launch readiness, and clear client-facing recommendations.
$60M+
managed ad spend
800+
accounts managed
17+
years in paid ads
30-60
accounts managed at once
Professional Summary
Paid media execution with operational discipline.
I specialize in account management and digital marketing operations across Google Ads, Microsoft Ads, Meta Ads, Google Merchant Center, WooCommerce, CallRail, CallTrackingMetrics, GA4, LeadDocket, WordPress, and Monday.com.
My strongest work sits where platform performance, tracking quality, launch readiness, account cleanup, and client communication meet. I translate account data into prioritized recommendations and prepare exact change proposals before live platform edits.
Core Expertise
The work clients and teams count on.
Account Audits & Optimization
Review CPA, spend efficiency, budget allocation, search terms, negatives, campaign structure, keyword coverage, ad copy, assets, and next-step priorities.
Tracking & Attribution QA
Audit conversion setups across Google Ads, GA4, call tracking platforms, WordPress, and lead systems to confirm meaningful lead actions are tracked correctly.
Shopping & Ecommerce Setup
Troubleshoot Google Merchant Center, Google for WooCommerce, product feeds, Standard Shopping, Performance Max, and ROAS-focused optimization paths.
API-Driven Analysis
Use Google Ads API workflows for read-only analysis, exports, launch checks, approved edits, and repeatable QA that improves accuracy over manual-only review.
Agency Workflow Coordination
Triage work in Monday.com by urgency, platform fit, due date, approval status, and whether tasks can be completed through API-driven or bulk workflows.
Industry Range
Experience across high-intent and competitive markets.
- Law Firms
- Ecommerce
- Manufacturing
- Home Services
- Health Care
- Finance
Experience
Long-term paid ads leadership.
Director of Paid Ads Department / Sponsored Ads Specialist
Lead paid ads department work for an internet marketing agency, managing Google Ads, Microsoft Ads, and Facebook Ads accounts across a broad client portfolio.
- Run new account strategy sessions, keyword development, ad creation, and campaign organization.
- Manage daily budget settings, pacing needs, automated bidding, holiday scheduling, and launch planning.
- Install and QA tracking scripts in WordPress and common CMS environments.
- Support Google Shopping ROAS optimization, Merchant Center health, and ecommerce feed troubleshooting.
- Build client-ready recommendations from platform data, lead quality signals, and account priorities.
Tools & Platforms
Hands-on with the systems behind paid media performance.
- Google Ads
- Google Ads Editor
- Google Ads API
- Microsoft Ads
- Meta Ads
- Google Merchant Center
- Google for WooCommerce
- WordPress
- WooCommerce
- GA4
- CallRail
- CallTrackingMetrics
- LeadDocket
- Monday.com
- Google Sheets
- Excel
- Browser QA
- API exports
Background
Education
Valencia Community College
Associate in Arts, Marketing
University of Central Florida
Coursework in Management Information Systems
Broward College
College coursework completed
Certifications
AdWords Certified Professional
Certified since 2009
Contact
Need a paid media operator who can audit, clean up, launch, and explain the work?
Based in Fort Lauderdale, FL. Available for paid media leadership, account audits, conversion tracking QA, Shopping setup, platform cleanup, and client-ready analysis.